Resources | Non-Infrastructure
Media Campaigns


Media Campaigns
  • Go Human – The Southern California Association of Governments (SCAG) invites local cities, agencies and community organizations to participate in the Go Human campaign. If you are outside of the SCAG region, you may request print-ready files for products such as lawn signs, banners, or postcards. These items can then be co-branded with your agency’s logo.
  • Share the Road, Arrive Alive! - " Share the Road - Arrive Alive " is a series of public service announcements appearing on TV, radio, and in theaters to raise awareness about pedestrian, bicycle, and driver traffic safety. Characters Carly, Walker, and Ryder share traffic safety tips in this series produced by Caltrans District 1 with funding from the Federal Highway Administration.
  • Go Safely, California - The marketing tools offer a way to expand the California Office of Traffic Safety’s Go Safely California campaign through traditional and social media. OTS encourage local and state traffic safety advocates to download and use these traffic safety materials throughout the year. These FREE resources are also available for parents, teachers, caregivers and anyone who wants to make a difference in their communities.
  • It's Up to All of Us Campaign/WalkSmartCA – The California Department of Public Health with funding support from the Office of Traffic Safety has customizable print materials to support safe walking initiatives. Materials are available in English and Spanish, and CDPH has also prepared companion Public Education Campaign Guide.
  • Street Smarts - The Street Smarts campaign was initially created in 2002by the City of San José Department of Transportation with input from local and national highway safety, law enforcement, and Department of Transportation resources. San Jose shared the program with other municipalities as a service to increase the program's effectiveness across California.